June 29: She’s teaching 100k+ women to lie—and everyone’s cheering

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June 29, 2025•2 min read
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There’s a new movement for women in the online dating world—and it’s blowing up, {{contact.first_name}}.

And honestly?

I get it.

The advice is clever. 

The strategy is sharp. 

The community around it? Fiercely loyal.

But the more I watch it unfold, the more uneasy I feel.

Because the (admittedly brilliant) leader of the group seems to be OK with man-bashing and shady ethical practices, in the name of “well, men are THE WORST.”

This isn't just about protecting yourself from creeps or scammers. (I'm all for safety first.)

This is something else.

Let me give you a recent example.

The movement's founder posted this:

Him: How's the dating world treating you? What qualities are important to you in potential partners? Her: The dating world is actually treating me well -- I've heard so many horror stories about the apps, but l've had all good experiences so far. How about you? +++ “I just used one of my favorite lines on Bumble. Here's what this accomplishes rhetorically: *positions me as someone who's not desperate (scammers and abusers WANT to hear how horrible it is, how we're all so discouraged and fearful and demoralized; this is what they build their approach upon) *suggests he has to show up in an impressive way rather than a blue-ribbon-for-bare-minimum way Notice also that I simply ignored his second question. Here's what that accomplishes rhetorically: *it avoids a situation where I'm "handing over the playbook" and telling him exactly how to (pretend to) be. It prevents "performative impressiveness." Note: I normally just B2B men who ask these questions; I'm doing this for research and to share with all of you. 99% of the time they just disappear after I send this message, so I will report back (otherwise there are no rhetorical patterns or red flags with this guy, or I wouldn't even be having the exchange).”

The comments? Full of celebration.

Applause emojis.

Cheers for how strategic and "empowered" this was.

But here’s the thing:

She’s not actually using her methods to build a relationship.

She’s using men like test subjects.

She’s teaching women to lie—not for safety.

Not out of self-protection.

But to manipulate, to withhold, and to treat connection like a chess match where honesty is just too risky.

And I get it. I really do.

The online dating world can feel like a dumpster fire with a swipe feature.

But I want something different.

I want something better for you.

Real love—love that starts with authenticity, not deception.

Because if you have to hide your truth to spark a connection?

I don’t think that’s a spark. That’s a fuse.

And sooner or later, it blows up.

So no matter how many hearts and likes and shares these tactics get, I’m going to keep teaching the boring, inconvenient, deeply powerful truth:

You don’t need to lie to be loved.

You don’t need to game the system.

You don’t need to be someone else.

You just need a strategy that actually fits you.

And if you're ready to start building that? Let’s talk.

Book a free 15-minute Big Ask consultation here:

https://my.curiouser.life/15-minutes-big-ask

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Rev Heather, aka Nookie, LUQ
https://my.curiouser.life
+1-855-712-5433 (toll-free)

P.S. Have you seen this movement in your feeds? What do you think?

Do you agree, disagree, somewhere in between?

Hit reply and tell me—I’d love to hear your take.

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